Others wink at the male fantasy of group sex with identical sisters, featuring captions like “when he asks for blonde twins for Christmas” and “I want a girl with a twin sister.” Lots of their videos hint at the possibility of one twin having a boyfriend. The Cavinder Twins, Moore said, have benefited handsomely from “their very blonde, girl-next-door looks,” posting videos of themselves in bikinis and tight-fitting dresses. “If you look at the NIL girls, the first ones who were getting deals were the blonde girls,” Louis Moore, a sports historian at Grand Valley State University, told The Free Press. When playing at the University of Miami, she scored fewer than 4 points per game the female superstars average closer to 30. Hanna Cavinder drives up the court at a celebrity basketball game in Sunrise, Florida. In her final year at Miami, Haley Cavinder scored just over 12 points per game Hanna, just under 4 points. The top players in college women’s basketball-like Keishana Washington at Drexel University or Caitlin Clark at University of Iowa- score close to 30 points per game. While the Twins are accomplished basketball players-until recently, they played for Division I University of Miami-they’re nowhere near the top of the women’s basketball totem pole. Or at least that’s the case when it comes to female athletes. Thing is, the athletes now profiting are not necessarily the ones with the most athletic prowess. That market is the result of a 2021 Supreme Court ruling that led the National Collegiate Athletic Association, the 117-year-old organization that governs college sports, with roughly 1,100 member schools nationwide, to change its name, image, and likeness (or NIL) policy-enabling student athletes to cash in on their athletic prowess.īefore then, student athletes could generate enormous amounts of money for their schools-in 2019, the year before the pandemic, top-tier schools earned nearly $16 billion in media rights, tickets sales, licensing, and so forth from their athletes-while making nothing for themselves. The Twins’ attorney, Darren Heitner, calls their stratospheric rise a “blueprint” for other college athletes trying to cash in on the new, multibillion-dollar market. “We could just do a TikTok,” Haley says to Hanna, “like, ‘Just finished a workout with our Bucked Up.’ ” She pauses. This afternoon, the Twins are debating how they should announce their forthcoming agreement with Bucked Up, which sells energy boosters like Woke AF dietary supplement and Rocket Pop (which “tastes like America,” according to the company website). Since then, they’ve signed endorsements and agreements with companies whose values, they say, align with theirs-including YouTuber Jake Paul’s sports-gambling outfit Betr. As of early 2023, the former college basketball-players-turned-full-time-influencers had earned north of $2 million. The Twins-Haley and Hanna, age 22, 5-foot-6-are not really two separate human beings as much as a single, self-contained brand with 6.4 million followers across all platforms, including 4.5 million on TikTok. There are no photographs of parents or siblings, no refrigerator magnets, no books (except for quarterback Tim Tebow’s latest meditation on God and the quest for personal meaning). Their apartment is sleek, generic, devoid of personal detail. And the Twins, a tornado of blonde ponytails and crop tops and selfies, talk to or past each other-a high-pitched swirl of voices woven together in a strangely cohesive harmony. A representative from the Twins’ sports-marketing agency, always scouting for content, takes pictures of the picture-taker. A blender whirrs, mixing kiwi-yogurt-almond butter smoothies. We’re in the Cavinder Twins’ apartment eight floors above the sun-dappled sprawl of South Florida.
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